POST ANA-LATE AUGUST Market Report by Legend Numismatics
Filed Under: Patterns, Market Reports & Prices, Commentary and Opinion, US Coins
By Laura Sperber of Legend Numismatics
As we stated in our last Market Report, we were having trouble gauging where the market is. From our vantage point we see some very interesting happenings. It is still hard for us to see the exact direction the market is going. BUT we do NOT see it crashing or making a major overall adjustment right now.
Big money collectors are still in the game-however they are clearly shifting their goals. We have seen many cashing out “lesser” coins and reinvesting (for lack of a better word) in to rarer more quality orieinted coins. By that we mean if a player had a $1 82CC in MS66, he sold it and bought something like a GEM Bust Quarter (if one had been around). In the past 2 weeks since the ANA, we have been able to outright purchase (or recieve on consignment) at least $2 MILLION dollars worth of coins. That is something we have never experienced at this time of the year. It was weird, we’d do one deal then the next day out of the blue another would come up and we’d be flying out. Of course right after ANA is usally the worst time to sell, but people didn’t seem to care as they questioned the future or had other coins they wanted to buy now. Not one person who sold told us they needed the money to pay bills (although one person did mention taxes). Most were shifting focus or assets.
Collectors seem very skeptical about buying unless a coin is super rare, has over the top quality for the grade, and is a must buy for their specific collection. We do not see many impulse purchases happening right now from collectors. The real danger, is we do see substantial INVESTOR purchasing occuring. We can sell MILLIONS to the telemarketers who deal with them or the 2 big funds that are out there. We have had several INVESTORS call us direct and requested we build them portfolios. INVESTORS are funny, they won’t just buy anything, but when they find the “right” coin or hear the ‘right” numbers about it, the checks fly! Our sales since ANA have been incredibly strong-but then we also have a supply of fresh, truely rare, and neat coins, while many other dealers do not. We still will pay what it takes to buy certain coins because we know what is NOT available. And yes, we are still looking for that NON 1926/1932 PCGS MS65 CAC stickered $10 Indian. (more…)

This is a very difficult market report to write. We know what we did, what kind of business others did, we participated in all the auctions, yet we can not pinpoint exactly what is happening or where the market is headed. We also do NOT want people to think we are presenting hype.
We arrived late to show. This year, we skipped all PRE ANA activities and only was at PNG day for an hour or two. Of course we were itching to make some sales. The first dealer we saw not only spent six figures with us, but bought a six figure coin without any chisel other than some terms. Not totally unusual, but its the kind of thing that when you have that happen at the very start, the rest of your show is usually kaput. Fortunately, we sold a lot to the next dealer we saw that day as well. From that point on, we never stopped selling.
Morphy/Legend is proud to have been selected to sell the following collections:
Legend is not used to failure, but publicly we will admit we have in two cases. No, its not in our forever fight to rid the business of coin docs (the services are gaining the upper hand in that fight). We blew it on two simple requests from new customers.
Funny how things work. We expected this to blow away Long Beach, but for us, it ended up the quieter show. Overall, we still did several hundred thousand in business and unlike Long Beach, we did do some retail. The only thing we could not do: BUY COINS! Yet again, the floor was beyond dry. NOTE: We had commented that at the last LB Show you could “bowl down the isles.” An attention seeking know-it-all type dealer who has nothing better to do than troll gossip boards for biz, made some comments on a chat board that this was not true and that we had our backs turned. Well, that was BS and we totally stand by that comment and ALL our observations for the Long Beach show. Ask any major dealer who has attended that show for years, the public attendance is badly declining. There is no specific reason.

















