Executives of Professional Coin Grading Service will make their eagerly-anticipated announcement about a revolutionary new service on Thursday, March 25, 2010.

Frequently described in recent months as “The Big One” by PCGS Co-Founder and Collectors Universe President, David Hall, the revelation will be made at 10:30 a.m. in Room 108 of the Fort Worth, Texas Convention Center. The public is invited to attend the announcement and demonstrations to be made by Hall and PCGS President Don Willis on opening day of the American Numismatic Association National Money Show™.

“We will unveil the ‘next step, the new way, The Big One,’ and it’s going to change coin grading for the better,” said Hall who has been offering tantalizing hints about the new PCGS service since last fall.

“We believe this will totally revolutionize the coin grading business,” Willis added.

“When PCGS first started grading coins in 1986, it was the most significant development ever for the protection of the coin collecting public. We will unveil the next giant step in further protecting the consumer.”

Detailed information will be posted on the PCGS web site at about noon, Central Time, on March 25.

A special display showcasing coins from the BRS Legacy Collection of Indian Head Eagles will be exhibited at the PCGS booth, #604, during the show. “This collection ranks as one of the finest, if not the finest, sets of Indian $10 gold ever assembled, and this will be the first time it’s ever been exhibited,” said Willis.

PCGS will offer on-site authentication and grading services at the ANA National Money Show. The three-day event is open to the public, March 25 – 27, at the Fort Worth Convention Center, 1201 Houston St.

For additional information about the ANA National Money Show visit www.NationalMoneyShow.com. For additional information about PCGS, a division of Collectors Universe, Inc. (NASDAQ: CLCT), call (800) 477-8848 or visit online at www.PCGS.com.

Professional Coin Grading Service (PCGS at www.PCGS.com) will display a spectacular collection of early U.S. half dollars, offer special discounts for coins submitted for authentication and grading, and give collectors and dealers an opportunity to have their coins digitally imaged with the PCGS TrueViewTM photo service during the Long Beach Coin, Stamp & Collectibles Expo (www.LongBeachExpo.com), February 4 – 6, 2010.

Visitors will also see a $10 million “Ship of Gold” exhibit of sunken treasure recovered from the fabled SS Central America that sank in a hurricane in 1857 while carrying tons of California Gold Rush coins and ingots. The acclaimed “Ship of Gold” display is housed in a 40-foot long representation of the ship’s hull,” and is coming out of “dry dock” for this special exhibit at the February Long Beach Expo.

The show will be held in the Long Beach, California Convention Center, 100 S. Pine Ave.

PCGS will display more than 100 high-grade coins from the award-winning Dale Friend collection of circulation strike early half dollars, 1794 – 1839, and his set of major varieties of early U.S. halves. Both sets have earned the honor of being the number one-time finest in their category in the PCGS Set RegistrySM.

“Collectors and dealers who saw these sets displayed by PCGS at the recent FUN show in Orlando were simply awe-struck by the gorgeous, original toning and luster of these coins,” said Donald E. Willis Jr., President of PCGS. PCGS and the Long Beach Expo (Expos Unlimited) are divisions of Collectors Universe, Inc. (NASDAQ: CLCT).

“Twenty of the coins are either the finest known or tied for the finest ever graded by PCGS. This is an opportunity for West Coast collectors to see them in person through the courtesy of Dale Friend,” said BJ Searls, PCGS Set Register Manager. (more…)

Although most collectors and dealers may never personally own a seven-figure numismatic rarity, enjoying and learning about them now is easy and fun with the launch of the PCGS Million Dollar Coin Club™ (www.PCGS.com/Million-Dollar-Coin-Club), a free reference guide available from the Professional Coin Grading Service (www.PCGS.com).

The “club” presently consists of 210 United States rare coins that have sold at auction for $1 million or more, or would sell for that much if offered, according to the expert opinions of five well-known professional numismatists. The list will be updated four times a year.

“Our estimate for the total current value of these 210 United States coin rarities is $475,515,000,” said David Hall, PCGS Co-Founder and President of Collectors Universe, Inc. (NASDAQ: CLCT) who is among the pricing consultants who prepared the list. The other four experts in the group are Ron Guth, President of PCGS CoinFacts; Kevin Lipton, President of Kevin Lipton Rare Coins of Beverly Hills, California; Greg Rohan, President of Heritage Auctions of Dallas, Texas; and Laura Sperber, Co-President of Legend Numismatics of Lincroft, New Jersey.

Rankings and information in the PCGS Million Dollar Coin Club will be updated every three months online at www.PCGS.com/Million-Dollar-Coin-Club and in a printed, full-color educational booklet when more coins reach that mark and others already in the “club” bring new prices at upcoming auctions. The first edition of the booklet will be available from PCGS at the 2010 Florida United Numismatists convention in Orlando, Florida, January 7 – 10.

“The first U.S. coin to reach the million dollar mark was the Eliasberg specimen 1913 Liberty Head nickel 14 years ago. It sold at auction for $1,485,000 on May 21, 1996. Today, there are 210 coins that would bring $1 million or more if offered in the marketplace,” said Hall. (more…)