Pricing Controversy with New 5 oz. “America the Beautiful” Bullion Coins
Filed Under: Dealer News, Gold & Silver Bullion, Items of Interest, Modern US Coins, US Mint
The U.S. Mint’s Dec. 1 announcement that the new 2010 America the Beautiful 5-ounce .999 fine silver bullion quarter dollars were to go on sale December 6th was canceled earlier this week over Mint concerns and complaints that the much anticipated coins were being overpriced.
The US mint does not distribute its bullion products directly to the public, but rather uses a network of 11 “Primary Distributors” who purchase the coins from the US Mint at $9.75 over the spot price of silver, and then in turn mostly wholesale these out to retail dealers. Few of these Primary Distributors have retail facilities.
Here is a list of the Primary Distributors:
- A-Mark Precious Metals
- Coins ‘N Things Inc.
- MTB
- Scotia Mocatta
- Dillon Gage of Dallas
- Prudential Securities Inc.
- The Gold Center
- American Precious Metals Exchange, Inc. (APMEX)
- Commerzbank International (Luxembourg)
- Deutsche Bank A.G. (Germany)
- Tanaka Kikinzoku Kogyo K.K. (Japan)
As part of the December 1st announcement, the Mint surprisingly drastically reduced the mintage’s for the much anticipated 5 oz America the Beautiful Bullion coins from an anticipated 100,000 coin (for each of the 5 designs this year), to a mere 33,000.
After the announcement, APMEX decided to offer the 2010 5 coin set to customers and allow them to pre-order the coins from their website. Apmex is one of the few Primary Distributors that maintains a retail presence through their website (which is excellent by the way). The 5 coin set was being offered at $1,395.
Obviously with such limited supplies, the large (3 inches in diameter) bullion coins were expected to be in hot demand .
However within hours of this pre-launch offering, complaints started to be registered with the US Mint because Apmex, responding to the anticipated demand and low mintages, had placed a $130.00 premium per coin on the set.
Apmex customers didn’t seem to mind the hefty premiums too much because within 19 hours after the posted pre-launch offer, they had sold 1000 sets. But the US Mint did mind. In fact they halted the release of the new 5 oz coins to review the situation. (more…)

In October, the
Gold prices stood near the $1,350 range today on news that China’s central bank acted to slow inflation but fell short of raising interest rates outright. Gold’s holding pattern is a gift to bargain hunters because gold “should continue to remain well supported too, both by the growing debt crisis in the euro-zone peripherals, which could spill over to other countries at any time, and the expansion of liquidity on the back of renewed quantitative easing of U.S. monetary policy,” Commerzbank analysts said. Richcomm Global Services’ Pradeep Unni agreed, saying a weak dollar and a firmer euro “will continue to provide a bullish bias to the metal.”
Offering up its statistics Wednesday, the Labor Department said the core consumer price index, an inflation indicator that excludes food and energy prices, was unchanged in October. However, a new pricing survey of 86 products sold there – mostly everyday items like food and detergent – showed a “meaningful” 0.6 percent price increase in just the past two months, according to MKM Partners. At that rate, prices would be close to 4 percent higher a year from now, double the Federal Reserve’s mandate. “I suspect that when [Fed Chairman Ben Bernanke] thinks about reflation, he has a difficult time seeing any other asset besides real estate,” said Jim Iuorio of TJM Institutional Services. “Somehow the Fed thinks that if it’s not ‘wage-driven’ inflation then it is somehow unimportant. It’s not unimportant to people who see everything they own (homes) going down in value and everything they need (food and energy) going up in price.”












