The United States Mint will offer America the Beautiful QuartersTM bags and rolls, containing quarter-dollar coins honoring Yosemite National Park in California, beginning at noon Eastern Time (ET) on July 26. The coins, minted at the United States Mint facilities at Denver and at Philadelphia, will be available in two-roll sets priced at $32.95 each and 100-coin bags priced at $35.95 each. The two-roll sets contain one roll each of 40 coins bearing the P and D mint marks, wrapped in distinctive packaging displaying the name “Yosemite,” the abbreviation “CA” for California, the mint of origin and “$10,” the face value of its contents. The canvas 100-coin bags bear tags denoting their mint of origin, “Yosemite,” “CA” and “$25,” the total value of their contents.

Orders will be accepted online at http://www.usmint.gov/catalog or at the toll-free number 1-800-USA-MINT (872-6468). Hearing- and speech-impaired customers with TTY equipment may order by calling 1-888-321-MINT (6468). All domestic orders are assessed a shipping and handling fee of $4.95 each.

The Yosemite National Park quarter is the third release in the United States Mint America the Beautiful Quarters Program, a new multi-year initiative to honor 56 national parks and other sites in each state, the District of Columbia and the five U.S. territories. The coin’s reverse (tails side) design depicts the iconic El Capitan, which rises more than 3,000 feet above the valley floor and is the largest monolith of granite in the world. Inscriptions are YOSEMITE, CALIFORNIA, 2010 and E PLURIBUS UNUM. The reverse image was designed by United States Mint Sculptor-Engraver Joseph Menna and sculpted by United States Mint Sculptor-Engraver Phebe Hemphill.

The coin’s obverse (heads side) design-common to each coin in the series-continues to feature the 1932 portrait of George Washington by John Flanagan, restored to bring out subtle details and the beauty of the original model. Inscriptions are UNITED STATES OF AMERICA, LIBERTY, IN GOD WE TRUST and QUARTER DOLLAR.

The United States Mint, created by Congress in 1792, is the Nation’s sole manufacturer of legal tender coinage. Its primary mission is to produce an adequate volume of circulating coinage for the Nation to conduct its trade and commerce. The United States Mint also produces proof, uncirculated and commemorative coins; Congressional Gold Medals; and silver, gold and platinum bullion coins.

Note: To ensure that all members of the public have fair and equal access to United States Mint products, orders placed prior to the official on-sale date and time of July 26, 2010, noon ET, shall not be deemed accepted by the United States Mint and will not be honored. For more information, please review the United States Mint’s Frequently Asked Questions, Answer ID #175.

The CCAC is on a mission to improve the designs of U.S. coins. As the first bold step to accomplish this goal, they established a subcommittee. Seriously.

Along with the new Subcommittee on Coin Design Excellence, the effort also produced a ‘visual definition of design excellence’, which includes an image reference guide of 25 U.S. coin designs and 39 world coin and medal designs, and a helpful list of 17 characteristics of design excellence. The latter bears repeating in entirety (as quoted in Coin World):

* use of texture and pattern
* meaningful negative space
* thoughtful relationship of negative to positive space
* stylization
* ethnical influences
* allegory and symbolism
* detail yes, crowding no
* use of perspective
* used of forced perspective
* minimal layers
* harmonious, restrained type styles
* clarity
* interwoven images, not busy collages
* contrast of texture and smooth
* fluidity
* subtlety
* relevance of obverse to reverse

Ok, pop quiz. In 25 words or less, describe precisely what any three of these list items mean, as applied to coin design, and discuss whether that item is or is not currently identifiable on any U.S. coin. Points will be deducted for the use of jargon. Bonus: show which items in the list are more or less the same as other items in the list.

The 17 characteristics are intended to be “a benchmark to inspire those who design U.S. coins to be more innovative and creative.” Though “not trying to blame anyone or point fingers”, and noting that “we believe we have some wonderful artists and don’t doubt their talent at all”, it is the work of these same artists with which the CCAC seems to find fault. Were I a current Mint coin designer I would be skeptical of the CCAC’s non-finger-pointing assurance.

This endeavor seems to be an attempt to quantify the answer to the basic question of “What is good design?”. The implication is that good design will happen if all 17 guidelines are met. Oh, and by being inspired by the 39-item reference guide set. Certainly there are principles to which good design adheres, but can excellent creative results be summoned by following a list? It seems obvious to note that design appreciation is subject to the experience and interests of the viewer. Great art for thee is not necessarily great art for me.

The Subcommittee on Coin Design Excellence is a classic bureaucratic response to a perceived problem: create committees, study the issue for awhile, create guidelines, apply guidelines, have a bunch of meetings, and then congratulate yourself for solving the problem. Or, possibly, bemoan the fact that people aren’t listening to you. The reality of such efforts is that the process often becomes more important than results.

It is ironic that contemporary U.S. coins appear in the reference guide set (think about that- good enough to be in a reference set but not creative or innovative?); and that CCAC Chairman Gary Marks likes the 2010 Union Shield cent reverse, while member Donald Scarinci says the design makes him ‘want to vomit’. So, which is it? Do we currently have excellent designs or don’t we? Marks also admitted that, regarding coin design, “It’s art, so it’s subjective to some degree”.

This begs the question: if two prominent members of the CCAC don’t agree on what represents good design, how will a subcommittee, the CCAC, and the CFA all reach agreement on what is good design? And, even if all members agree on what they think to be some really excellent coin designs, what if the public (and artists not part of the CCAC or CFA) don’t like them at all? What if everyone agrees on only 10% of new coins designs? Is that enough to call it a 21st century coin renaissance?

What I see in this are words and phrases of indeterminate definition, a possible clash of egos, and an attempt to put into a box an extremely subjective endeavor. I am reminded of Garrison Keillor’s Lake Wobegon, wherein “all the women are strong, all the men are good looking, and all the children are above average.” The CCAC would have each and every U.S. coin design be ‘above average’.

The desire is of course understandable. It is natural to want all things to be perfect, to have all efforts to achieve success. But it is also necessary to realize that great efforts, lists, committees, and intent do not necessarily produce great results. Sometimes, I’m afraid, just the opposite. I suspect that in spite of the CCAC’s zeal, ‘great’ coin designs will continue to be rare, and subjective. Perhaps that is as it should be.

The 2010 United States Mint Uncirculated Set®, priced at $31.95, will be available on July 15; and the 2010 United States Mint Proof Set®, priced at $31.95, will be available on July 22.

Both sets include the first five commemorative quarter-dollar coins in the America the Beautiful QuartersTM Program, honoring Hot Springs National Park (Arkansas), Yellowstone National Park (Wyoming), Yosemite National Park (California), Grand Canyon National Park (Arizona), and Mount Hood National Forest (Oregon). The sets also include four Presidential $1 Coins, honoring Presidents Millard Fillmore, Franklin Pierce, James Buchanan and Abraham Lincoln; one Native American $1 Coin; one Kennedy half-dollar coin; one Jefferson 5-cetn coin; one Roosevelt dime coin; and one Lincoln one-cent cent.

The United States Mint Uncirculated Coin Set includes two folders, each containing 14 coins from the United States Mint facilities at Denver and Philadelphia. The coins are struck on special presses using greater force than circulating coins, producing a sharp, intricately detailed image. The satin-finish coins are displayed in a folder that includes a Certificate of Authenticity.

The United States Mint Proof Set contains 14 coins that bear the “S” mint mark of the United States Mint at San Francisco. The coins are manufactured using specially prepared, highly polished dies. The coins are extraordinarily brilliant, with sharp relief and a mirror-like background. A frosted, sculpted foreground gives these coins a special cameo effect. The coins are sealed in three protective lenses to showcase and maintain their exceptional finish. A Certificate of Authenticity is included with each set.

Sales for these sets will open at noon Eastern Time (ET) on the specified release dates. Orders will be accepted at the United States Mint’s Web site, http://www.usmint.gov/catalog, or at the toll-free number, 1-800-USA-MINT (872-6468). Hearing- and speech-impaired customers may order by calling 1-888-321-MINT (6468). All domestic orders will be assessed a shipping and handling fee of $4.95 per order.

Customers may also acquire the United States Mint Uncirculated Set and the United States Mint Proof Set through the Online Subscription Program. For more information about this convenient ordering method, please visit http://www.usmint.gov/catalog. (more…)