The U.S. Mint is rolling out its fourth new presidential coin on Thursday, this one bearing the likeness of James Madison, the father of the Constitution.

While there are a lot of doubters, Mint Director Ed Moy says he is hopeful that the latest attempt to introduce a dollar coin will be more successful than previous efforts. The past two dollar coins — the Susan B. Anthony, introduced in 1979, and the Sacagawea, introduced in 2000, were spectacular flops.

The new presidential coins, in an effort to tap into the huge success of the 50-state quarter program, feature a changing design with a new president introduced every three months in the order they served in office. The hope is that the changing designs will keep interest high and avoid the sharp drop-off in demand seen with other coins after their initial introduction. Read Full Article