This article, as the name implies, deals with search engine optimization in general, and links in particular.  In previous articles, I have dealt with related search engine optimization topics such as choosing the right domain name for your website and creating the title, meta tags, and content for your website.

This article is not intended to be a definitive work on search engine optimization, particularly as many search engines keep changing the rules. It, and previous articles are intended, however to give the internet marketing beginner some insight into the subject.

Search engine optimization is not magic, and it does tend to incorporate a few basic tenets.  When followed, these steps, methods, or actions CAN increase the visibility and ranking of a website in a search engine’s returns.  It is popularly, and fairly accurately, stated that most people will pick a site from those listed on the first page of a search’s results.  However, that is not the final spot that everyone picks from, nor is every site in exact competition with yours nor attractive to search engines for the same reasons, or keywords, or content as yours. (more…)